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Tuesday, March 27, 2012

My SECRET WEAPON for social media analytics: Free Quantum Leap Buzz

I've spent the last month looking at every social media analytics product I could find, trying to get my brain around the landscape. Net net: Quantum Leap Buzz (Free Edition) is really my workhorse dashboard. Not only do I get situational awareness dashboards that put me far ahead of the mainstream news media, but this sucker is free (as compared to products that cost tens of thousands of dollars and require a significant IT infrastructure).  AND I get text message alerts on my cell phone, no matter where I am.

So I figured I'd share my SOCIAL MEDIA ANALYTICS MATRIX with the world (and invite anyone with corrections to let me know). I count a total of 50 products, with dozens more not covered but which are more campaign marketing platforms.

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Implementation suggestions for THE MORGAN DOCTRINE are most welcome. What are the "Got'chas!"? What questions would some future Cyber Privateering Czar have to answer about this in a Senate confirmation hearing?