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Saturday, April 11, 2020

Hacking buying a tux: Have a Zoom wedding!


Yesterday, our granddaughter got married. Only parents and siblings attended in person. The rest of us got to Zoom in. Hey, I didn't have to get out my tux and iron that frilled shirt!

Tuesday, April 7, 2020

Damn! Terrorists now have a road map with COVID-19


Awh crap! Now that The Bad Guys have seen the effect COVID-19 has had on the world economy, it's time for all the terrible stuff from The Book of Revelation to come forth. An airborne mutating virus with much more lethal capability than coronavirus could cause some biblical stuff to happen, dammit!

#zombiland #covid-19 #coronavirus #biowarfare

Friday, April 3, 2020

Hacking COVID-19: Finally working on my rock opera.


I'm thinking that COVID-19 is finally my chance to put some serious time into turning my novel Destroying Angel into a Broadway musical, a rock opera. Of course, my music sophistication is dated, probably to the first half of the 1960s with a bit of Tommy thrown in. But if Mel Brooks can get away with several iterations of The Producers, then I just might pull this off.

Stay tuned.

Wednesday, April 1, 2020

How I turned $2 million into almost $418 million


How does a guerrilla warfare ad man keep his eyes on what is current in the culture? My own trick is to play the Hollywood Stock Exchange. The account is free, and when you sign up they give you $2 million in fake "Hollywood Dollars" to bet on how movies will do. As of today, my $2 million original seed money has turned into $417,998.09.

I tend to bet on how things will do on their opening weekends, with an occasional "long shot" on a movie that I think is a sleeper. Like the John Wick franchise. The COVID-19 pandemic has thrown me off a little, since it has absolutely killed theatre attendance.

Nevertheless, to those of you guerrilla warriors who want to keep your fingers on the social pulse of America, I highly recommend the Hollywood Stock Exchange.

#hsx #guerrillawarfare

Tuesday, March 31, 2020

Advice to CMOs: Creativity only happens in a "state of play"


The hardest bit of advice for any CMO to take these days is the most critical to your success: "Creativity only happens in a state of play." Whether I'm working on my current novel or creating another scurrilous piece of guerrilla warfare for a client, I always start my mornings with some playful mental calisthenics. Today, I was remembering my stand-up comic act for the 2016 America's Got Talent auditions. Maybe the world wasn't ready for Larry Ellison and Marc Benioff jokes. But someday, somewhere, boy do I have a rip-roaring funny after-dinner routine.

In the meantime, find a way to enter into a STATE OF PLAY before you attempt to solve today's problems.

#cmoadvice #stateofplay #larryellison #marcbenioff