Thursday, June 9, 2022

Hacking the Mind of the Masses (or HOW I TURNED $2 MILLION INTO HALF-A-BILLION DOLLARS)


How does an advertising "hired gun" keep his pulse on the public state of mind? My own answer to that question is to play the Hollywood Stock Exchange every day. You can join free, and they give you $2 million in funny money, with which you bet on which movies will win and which will lose. Several years ago I started playing this game, and as of today my $2 million has turned into $500,242,065.38.

Have I guess wrong a few times? Sure. COVID hit and betting on theatre box office receipts went into the toilet. But bless Tom Cruise and Top Gun Maverick for delaying their theatrical release and refusing to go to HBO. I made $30 million in the last two weeks just on Mr. Cruise, who thanked theatre goers for seeing his movie in theaters.

Oh yeah. I'm betting big on Elvis which is about to open.

What have I learned? Most importantly, my novel-writing instincts are still…heh heh…on the money. My first novel, Destroying Angel, would make a blockbuster movie. So would my second novel, Daddy's Little Felons. Check you the book links to the left. You can get Kindle versions for less than $3. And my newly written novel (for which I'm still trying to find a literary agent), The Last Will and Testament of Harley Davidson…and His Dog, IMHO will be a killer property for a studio that wants leading edge science fiction to rock the world. 

Yeah, all of us self-proclaimed ad geniuses are closet novelists. One of these days I'll crack…THE HOLLYWOOD CODE. Unless I run out of time and get turned into a hood ornament on a semi truck as I ride my bicycle the several thousand miles a year going to and from my mountain home in The Pirate Cottage.

Best to you all.

Rick Bennett

aka The Destroying Angel

#tomcruise #hollywood #movies #hackingthemasses

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