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Tuesday, March 31, 2020

Advice to CMOs: Creativity only happens in a "state of play"


The hardest bit of advice for any CMO to take these days is the most critical to your success: "Creativity only happens in a state of play." Whether I'm working on my current novel or creating another scurrilous piece of guerrilla warfare for a client, I always start my mornings with some playful mental calisthenics. Today, I was remembering my stand-up comic act for the 2016 America's Got Talent auditions. Maybe the world wasn't ready for Larry Ellison and Marc Benioff jokes. But someday, somewhere, boy do I have a rip-roaring funny after-dinner routine.

In the meantime, find a way to enter into a STATE OF PLAY before you attempt to solve today's problems.

#cmoadvice #stateofplay #larryellison #marcbenioff

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